Assumptions Mapping

The What

Assumptions Mapping is used to find and check assumptions based on desirability, feasibility, and viability. It helps teams focus on testing high-risk assumptions, lowers uncertainty, and improves decision making.

The How

Access the hypotheses: Desirability: Does the market want this idea? Feasibility: Can we deliver at scale? Viability: Is the idea profitable enough?

Map out Evidence vs Importance

Verify the top right quadrant where critical assumptions with little evidence are found

📜 Tips

Not all hypotheses are equally important; some may not be critical to the business idea's success

https://www.strategyzer.com/library/how-assumptions-mapping-can-focus-your-teams-on-running-experiments-that-matter

https://www.producttalk.org/2023/10/assumption-testing/