Assumptions Mapping
The What
Assumptions Mapping is used to find and check assumptions based on desirability, feasibility, and viability. It helps teams focus on testing high-risk assumptions, lowers uncertainty, and improves decision making.
The How
Access the hypotheses: Desirability: Does the market want this idea? Feasibility: Can we deliver at scale? Viability: Is the idea profitable enough?
Map out Evidence vs Importance
Verify the top right quadrant where critical assumptions with little evidence are found
📜 Tips
Not all hypotheses are equally important; some may not be critical to the business idea's success
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