Pros and Cons

A practical and simplified analysis process

The What

There are multiple options to achieve the same goal, it can be challenging to determine the most suitable or "good enough" option. That's where we could conduct a Pros and Cons comparison among different options. It is a more effective solution compared to other prioritisation processes.

The How

The use the Pros and Cons framework, follow these steps: First of all, you should clarify the Context, Goal, and Key Drivers. Secondly, think of possible options

Option 1: Focus on the Preferred Option

• 🟢 List of good points

• 🟢 ...

• 🔴 Also consider some drawbacks or limitations

Option 2: Explore the Alternative Option

• 🟢 Benefits of the alternative option

• 🔴 ...

Option 3: Fast Track or Ignore Unrealistic Options

• ... ...

✅ Exceptions

Be aware of the following exceptions when using the Pros and Cons framework:

• Not suitable for over-complex problems

• Not suitable if you have many metrics to compare

• Not suitable for a large number of options

🔴 Red Flags

If you find yourself writing a lengthy essay when using the Pros and Cons framework, it's a signal that you may want to consider using Decision Matrix instead

📜 Tips

• Pros and Cons only work on relatively simple questions

• There are other tools you can leverage to make decision

🕳️ Pitfalls