Use Positive Language

The What

Present yourself 100% and stay positive. avoid unintentionally planting doubts or negative thoughts in your audience's mind.

The How

Negative Language

Words like “just”, “only”, “small”, or “but” can unintentionally downplay the value of your work.

Reframe Positively

Instead of saying, “We are a small team”, say “We are a dedicated team focused on xxx”.

Focus on Strengths

Highlight the strengths and benefits of your proposal or solution. Emphasise what makes your approach unique and valuable.

✅ Exceptions

  • Acknowledging limitations can build trust. Transparently communicating can set realistic expectations

  • Be honest. Saying “I don’t know” can be strong.

  • Be accountable. Avoid making unrealistic promises.

🔴 Red Flags

  • Avoid overcompensating

  • Don’t making unrealistic promises

  • Avoid credibility issues

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