# Use Positive Language

## **The What**

Present yourself 100% and stay positive. avoid unintentionally planting doubts or negative thoughts in your audience's mind.

## **The How**

**Negative Language**

Words like “just”, “only”, “small”, or “but” can unintentionally downplay the value of your work.

**Reframe Positively**

Instead of saying, “We are a small team”, say “We are a dedicated team focused on xxx”.

**Focus on Strengths** 

Highlight the strengths and benefits of your proposal or solution. Emphasise what makes your approach unique and valuable. 

## ✅ Exceptions

* Acknowledging limitations can build trust. Transparently communicating can set realistic expectations
* Be honest. Saying “I don’t know” can be strong. 
* Be accountable. Avoid making unrealistic promises.

## **🔴 Red Flags**

* Avoid overcompensating 
* Don’t making unrealistic promises
* Avoid credibility issues