# Share Context

Provide the **necessary** background information and framing details to help your audience understand your message, decision, or request.

> Aim for as much as necessary, as little as possible

## 🎁 Benefits

**Communication**

Sharing context facilitates smooth and efficient **communication**, reducing the need for excessive back-and-forth clarification and ensuring everyone is on the same page, allowing stakeholders to quickly grasp the situation and make informed **decisions**, increasing the likelihood of gaining **buy-in** from colleagues, managers, and clients.

**Relationships**

Thoughtful context sharing demonstrates respect for your audience's time and **cognitive load**, fostering trust and improving working relationships. Sharing your thought process and rationale behind decisions provides valuable **learning opportunities** for your team, helping them develop their strategic thinking skills.

## 📝 Tips

**1. Understand Your Audience**

Consider your audience's existing knowledge, their role, their priorities, and their potential questions or concerns. Tailor your context-sharing accordingly.

**2. Explain the Why**

Clearly articulate the purpose and goals behind your message, decision, or request. Connect it to the bigger picture and explain how it contributes to broader objectives.

**3. Minimum Viable Backstory**

Keep your backstory short. Offer enough background information to understand the situation without overwhelming your audience with unnecessary details. Aim for clarity and conciseness. Please read <https://newsletter.weskao.com/p/start-right-before-you-get-eaten-by-the-bear>

**4. Presenting to Executives**

When presenting to executives, prioritise brevity and clarity. Provide a clear agenda upfront, highlight key takeaways, and use data and visuals to support your points concisely. Be prepared to answer their questions and address their concerns confidently.

***

## In Short

> Effectively sharing context requires understanding your audience's needs, explaining the purpose, and providing just enough background information


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