Avoid Incepting Negative Ideas

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• The Power of Framing: This section warns against accidentally planting negative ideas about yourself through your communication, arguing that good people should ensure they're perceived accurately, with concrete examples of common phrases and situations where negative framing can occur, contrasting them with more positive alternatives.

• Avoid Linguistic Kill Shots. Introduces the concept of "linguistic kill shots" – memorable and potentially damaging phrases that stick in people's minds.